Best Popular Google Analytics Alternatives

A curated collection of the 9 best alternatives to Google Analytics.

The best alternative to Google Analytics is Plausible. If that doesn't suit you, we've compiled a ranked list of other Google Analytics alternatives to help you find a suitable replacement. Other interesting alternatives to Google Analytics are: Umami, Matomo, PostHog and Heap.

Google Analytics alternatives are mainly Website Analytics but may also be Product Analytics or Monitoring. Browse these if you want a narrower list of alternatives or looking for a specific functionality of Google Analytics.

Simple, open-source web analytics tool that respects user privacy and provides valuable insights without compromising data protection.

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A lightweight, open-source alternative to Google Analytics that respects user privacy and provides valuable insights.

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A privacy-focused web analytics platform designed as an alternative to Google Analytics.

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An open-source product analytics platform designed for teams to track, analyze, and improve user interactions with their applications.

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A digital insights platform that automatically collects and analyzes user behavior data across websites and apps.

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A warehouse-native Customer Data Platform (CDP) designed for data and engineering teams to collect, unify, transform, and activate customer event data

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A privacy-focused, all‑in‑one product analytics platform for web, mobile, desktop, and IoT apps

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A privacy-first, lightweight web and product analytics platform

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A privacy-first, lightweight alternative to Google Analytics designed for simplicity, accuracy, and fast insights.

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